The post that I found was in a newspaper, an ad for the store American Apparel. The header for the ad is "Short Shorts Shiny Tights" in black bold letters. Below this, there are three pictures of the same girl, in different poses, wearing the same outfit in different colors; she is wearing short shorts, shiny tights, and a tank top. Below the picture, the name of the store is listed, and there are addresses for the locations of the store, and additional information.
This work fails me, personally, as the audience, because i have no desire to wear short shorts with shiny tights. Also, the way the model poses is not "model-esque" (pardon me for the lack of a better word), but instead the model has a lifeless look on her face, and the background is plain white. The intended audience of this ad is young women who are in their late teens to early twenties, who want to wear short shorts and shiny tights, and clothes of the like.
The claim of the ad, which is that that store sells shiny tights and short shorts is implied through the words at the top of the ad. Its support (and evidence) are shown through the pictures of the girl wearing short shorts and shiny tights. The warrant for this ad is that anyone reading the article wants to wear short shorts and shiny tights, even though many probably do not.
Subscribe to:
Post Comments (Atom)
4 comments:
I don't think I've ever read the words "short shorts and shiny tights" so many times in my life.
I liked it that you actually took the time to describe what was actially depicted and written in the ad. What kind of people would like to wear "clothes of the like"? What do you think is the intended meaning of the "lifeless look"?
I think that young women (I'm not really sure if there is an exact steroetype I can use) would want to wear these clothes. I think the intended meaning of the lifeless look may be for the models to look like mannequins, or perhaps that you don't have to be extremely attractive or perky like a model normally is in these ads, in order to wear their clothes.
i like that your analysis has stirred so many responses Molly! i was curious to see what you had said about this ad because i couldn't really muster any type of analysis for it. it was so....plain. The colors were plain, the model was plain, her poses were unnatural and awkward and, not to mention, it was promoting short shorts and shiny tights. i mean, seriously? Why would ANYONE would want to wear that outfit? (unless, of course, they were envited to a "short shorts and shiny tights" 80's dance party. and who ACTUALLY attends those? i mean, we all get the invitations!ha
Post a Comment